Text message marketing, or SMS marketing, is simply the most effective way to communicate with your prospects, customers, patients, etc. Texting provides timely impressions and positive interaction.
Marketers use texts to send promotions, personalized rewards, discounts, updates, and more. Turn prospects into paying customers with SMS marketing.
Before You Send, Know The Rules
Per the Telephone Consumer Protection Act (TCPA), before sending text messages, businesses need explicit permission from consumers to send them text messages.
Being TCPA compliant also requires a transparent explanation of intent to SMS subscribers about what they are signing up for at time of sign up. Include a business name at the start of every text. Explain that message and data rates will apply and how many messages that can expect to receive each month. Always include an option and instructions to opt-out.
Here’s how it works:
- Text keyword to code
- A confirmation text is sent
- Confirm by responding YES
- Opt-in process is complete
Many businesses hire a professional messaging company to ensure full compliance and deliverability. Now with explicit permission, it’s time to start sending messages. Check our pricing details.
Text messages provide timely impressions and positive interaction. Texts are both seen and read quickly. Send effective messages to take full advantage. Effective text messages should include copy, an offer, and a call to action.
Copy needs to be interesting, and should grab attention.
Explain the main point in the first sentence.
Make the offer clear and concise.
It should stand out, and should be persuasive.
The call to action needs to be visible and easy to follow.
Many times in text, the call to action is clicking a link.
Did you know 98% of text messages are read within 3 minutes of being sent? Text message marketing gets messages seen fast.
Monitor and Adjust
All marketing requires careful monitoring and analyzation, and SMS marketing is no different. Monitor statistics for each campaign, and see how they perform.
Not seeing expected results? Make adjustments to the message copy, offer, and/or call to action.
Constantly test and monitor performance. Keep making adjustments and find success.